4What Interactive is an award winning company that specializes in the creation of interactive marketing, e-learning and corporate communication solutions and products.

In its continual quest to grow, develop and strengthen its management team, Jim Cossetta CEO, Reid Attwood, CCO and Wade Mastro, COO, who collectively refer to themselves as “the boys in the band”, announced the appointment of N.A.P.L.E.S. President  Karl Gibbons and Adrian Bevan of Third Eye Management to the Board as non-executive Chairman and non-executive CFO at 4What Interactive.

“The Beatles were just a bunch of talented guys until they engaged with Brian Epstein and George Martin - the rest is history.   We auditioned many people for the role who claimed they offered ‘business advice’, but Third Eye stood out as innovative and effective. We discovered very quickly that Karl’s reputation as the Simon Cowell of business advisors is well earned - he is astute, incisive and doesn’t pull his punches.  Adrian Bevan is the financial guru every business needs. Karl and Adrian push us out of our comfort zone and then push us again while keeping a firm and steady grip on the real issues that are facing our growing and dynamic business, and that’s exactly what Reid, Wade and I were looking for”, said Jim Cossetta, 4What CEO. 

Karl's response to Jim's rave review was, “4What is a perfect example of the new breed of enterprise that is developing in SW Florida: young, passionate, dynamic, focused and at the forefront of their industry, they are poised to make an even greater impact.  To quote John Lennon, Adrian and I are “glad we passed the audition!”

Founded in 1995, 4What’s proven methodologies are based on the effective use of video to enhance, and ‘bring-to-life’, a company’s message for playback over the web, mobile/wireless devices, advanced products, and traditional media formats.  This approach has helped 4What successfully launch a product line called the VoIPTrainer and establish 4What as an internationally recognized creative firm with a client list that reads like the “Rock & Roll Hall of Fame” of business including: Avaya, Bank of America, Cisco, Discover Card and The Hartford. 4What's production facility in Naples is home to a team of creative, technical and business specialists. The facility also includes a complete state-of-the-art Video Studio with green screen technology that provides the entire team with the ability to continually improve its creative approach.

The new team is already “making music” and there’s even talk of a Grammy!