Presenters: N.A.P.L.E.S. member, Blase Ciabaton from Naples Print Source, along with special guest, Michelle Salater, from Sūmèr, LLC.

This presentation is designed for anyone feeling overwhelmed by the myriad of choices available for marketing a small business.

At this presentation you will learn 
1. Why an integrated marketing approach is the key to growing your business.
2. How to create a marketing strategy that is right for your business.
3. What you might be overlooking that’s preventing the results you desire.
4. The importance of tracking efforts and the most effective ways to measure success.
5. Best practices for integrating traditional and online marketing.